ABOUT THE BPF GROUP
The BPF Group is a social impact firm that specializes in driving positive change through collaborative wellness marketing campaigns. Our unique approach combines community involvement, advertising, and social responsibility campaigns to help our clients achieve their marketing and sales goals while fulfilling their corporate social responsibility.
Every client engagement allows The BPF Group to give back to their sister nonprofit, Black People Forward, an organization that provides Emotional & Financial wellness programs to Black youth, young adults, and student athletes. Led by Lisa Williams, the Chief Good Officer, The BPF Group is committed to revolutionizing our clients' financial success by leveraging the inherent value of social good.
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We empower clients to enhance brand relevance through impactful social initiatives, driving positive change. By integrating community involvement, fundraising, and CSR, the firm strengthens brand value at the intersection of social impact and monetary worth, while supporting its nonprofit partner, Black People Forward, whose mission is to uplift the Black community.
OUR TEAM
​We are a dynamic mother-daughter duo with a keen business acumen and a passion for community. Our diverse expertise fuels innovative, strategic marketing solutions that captivate audiences and drive lasting brand loyalty.
LISA C. WILLIAMS
Chief Good Officer (CGO)
Lisa C. Williams, the esteemed CIO (Chief Impact Officer) of The BPF Group, brings an unparalleled 25-year expertise in the realms of media, marketing, and business profile enhancement. Her innovative approach to marketing revolves around the dynamic interplay of the 5 P's: positioning, publishing, publicity, partnerships, and personal social responsibility.
With an impressive track record of securing features for her clients in major media outlets such as ABC, CBS, NBC, and FOX affiliates, Lisa has consistently helped numerous business owners achieve their goals by gaining unparalleled visibility. As a best-selling author herself, Lisa possesses the invaluable knowledge and experience to guide her clients in advancing the value of their businesses beyond their bottom line.
However, Lisa's impact extends far beyond the realm of marketing prowess. Her unwavering goal is to create meaningful exposure and opportunities that make her clients and those they serve feel valued, acknowledged, and eager to do business with them.
Recognizing the importance of empowering underserved communities, Lisa has actively facilitated community exposure opportunities in collaboration with renowned sports teams, including the Los Angeles Lakers, Sparks, Kings, and Dodgers. Her passion for opening doors to a better quality of life is further exemplified through her founding of Black People Forward, a non-profit organization dedicated to promoting emotional and financial wellness among Black youth, young adults, and student-athletes.
With her diverse skill set, unwavering commitment to making a difference, and a visionary approach to business and community empowerment, Lisa C. Williams continues to be a trailblazer, contributing to the betterment of society through her for-profit and non-profit ventures.
ANIYA WILLIAMS
Chief Engagement Officer (CEO)
Aniya Nicole is a talented creative strategist with a passion for connecting people and crafting unforgettable experiences. With a BS in Entertainment Business and a diverse background in the entertainment industry, Aniya has excelled in artist management, TV and film production, and live events and awards shows.
As a creative strategist, Aniya excels at elevating brands and start-ups, bringing fresh perspectives and contributing innovative ideas to team projects. Her expertise lies in evaluating business needs and designing and implementing effective plans and strategies to solve problems and streamline processes, resulting in more efficient work environments. Aniya also possesses extensive experience in community management and event and TV/film production. Throughout her career, Aniya has been involved in prestigious productions such as the NBA All-Star Game, B-Hen's Block Party, HGTV's Flipping Showdown, Critics' Choice Awards, Latin AMA's, and the Streamy Awards, among others. With her organizational skills, drive, and out-of-the-box thinking, Aniya brings a perfect balance of professionalism and fun to every client she engages with.
Aniya is a true music enthusiast, she enjoys traveling, engaging in Christian events, spending quality time with family, and engaging in water sports.